Bachelorthesis

Back to Homepage

What are you looking at?
Evaluation of Cinematic Virtual Reality with Eye Tracking

Bachelor of Arts in Digital Design
Final grade 1.0 (best, with honour of the university president)

University

Brand University of
Applied Sciences Hamburg

Degree

Bachelor of Arts

Year

2023

Semester

6/6

UX Research
Eye Tracking
Virtual Reality
Data Analysis

Concept

What do people look at, if we give them the freedom, to look in every direction of a cinematic virtual reality video in a head mounted display? Using cutting-edge eye tracking technology with the Pico 4 Enterprise headset and drone captured 360° Video, I designed a series of experiments to find out how the content is consumed and what areas of interest are.

More than 500 participants took part in my eye tracking study while enjoying the video 'Skytrip' by Spherie. Additionally, I conducted a smaller sample sized survey to get to know how immersion, motion sickness and prior knowledge effects the users perception.

Heatmap comparison Namibia Videos in three test settings:

OMR - Online Marketing Rockstars Festival (Single Player, with platform)

VRHQ - Event Location, synchronized Multiplayer with platform

BU - Laboratory Setting, Single Player without a platform (pure 360°-Video)

Explainer

Here you see a split view of three test settings, the OMR Festival, an event location (VRHQ) and laboratory settings (Brand University) and the equirectangular video.

Download the Thesis

Since I can't talk about everything in detail on this website, I want to give you the oppportunity to read my full Bachelor Thesis. My apologies for only being able to provide a German version.

PDF: What are You looking at?

Back to Homepage

Next Project

Seeqr

No items found.

Don’t be shy! Let’s connect to make something special

hello@jonashapp.com