In a university seminar we simulated working in an agency. Our client was one most people would call boring: Cologne’s public transportation system, the 'Kölner Verkehrsbetriebe (KVB)'. The goal was a rebranding that makes the KVB unmistakably Cologne.
So we went into the city. We photographed the status quo and dug into Cologne’s culture and characteristics. That research gave us the elements no other city could copy: the Kölsch slang and the long history of the company. They became the core of the new brand. My role was the brand strategy and the public reveal video of the refreshed logo that you see above.
